As a professional copywriter, you know the power of language. Used correctly, words have the ability to persuade, motivate, and sell.
But along with all this power comes great responsibility. It’s a bit of stretch to think that a single word can make or break a company’s future, but what if your SEO-friendly blog posts kill their Google rankings? Or if your tweet goes viral for all the wrong reasons? Or if your sales copy doesn’t convert? Or if a competitor slaps you with a libel lawsuit? If you don’t have professional liability insurance, the repercussions can be devastating to both your finances and your reputation.
Are copywriters actually being sued for these kinds of things?
No matter how carefully you carry out your professional duties, sometimes things go wrong.
A Canadian blogger was sued for a defamatory comment a reader posted on his site. A French writer was successfully sued for a bad review of a restaurant. And, an American freelancer was sued when she unknowingly posted a copyrighted photo. She had grabbed what she thought was a Creative Commons image from Flickr—a totally legal practice—but the photo wasn’t actually Creative Commons. Someone else had taken a stock photo, slapped the license on it, and uploaded it to Flickr.
Even if you’re dragged into a claim without having done anything wrong, you still need to defend it. That takes precious time, money, and effort that you probably can’t afford to lose.
Are you putting your personal assets at risk?
Most freelance copywriters are sole proprietors. This type of business is very easy to set up and maintain, but it comes with a major downfall: zero liability protection.
A sole proprietorship is not a separate legal entity. That means there is no separation between your personal and business assets. So if you’re sued, even because of a business liability, your house, car, and other belongings are at risk.
What does professional liability insurance cover?
Liability insurance has the power to take on your defense, pay your legal bills, and compensate your client if necessary. Coverage is tailored to each copywriter’s unique needs, but may include:
- Comprehensive media liability, including coverage for user generated content
- Advertising and personal injury
- Defamation, including libel and slander
- Intellectual property rights infringement
- Invasion of privacy
- Blanket professional liability
- Breach of contract
- Cyber liability, privacy liability and privacy breach notification costs
- Commercial general liability
- Property and business interruption, including cyber perils
How much does it cost?
Premiums start from as little as $300 for a $1,000,000 limit. Limits are available up to $10,00,000 with a range of deductibles, including nil deductibles for the smallest firms.